The O2The O2

City Showcase to sign up and coming live music acts for first Half-Marathon in London

Renowned for showcasing the best in new music, City Showcase is partnering with London's first half marathon, Run to the Beat, to ensure competitors and spectators are treated to London's top musical talent when taking in the Greenwich route starting from The O2 on 5th October 2008.

City Showcase is providing a unique chance for musicians to compete to play at one of the 15 music stations along the route of London's hotly anticipated, Run to the Beat. With the majority of race competitors listing pop, rock and dance as their preferred music for running, City Showcase are tasked with sourcing the very best up and coming artists to inspire the athletes.

The seventh City Showcase is taking place from 2nd-6th June 2008 and has previously played host to Amy Winehouse, Newton Faulkner, Keane, Razorlight, Scouting for Girls, Hot Chip and Lady Sovereign to name but a few, all of whom began their long road to fame and fortune on the City Showcase stage.

Nanette Rigg from City Showcase explains: "If you want to be involved with this fantastic new running and music event, now is the time to apply. We intend to showcase all types of music from brass bands to hip-hop and from classical to rock. This is also a chance for Greenwich musicians to showcase their talent in an event which is right on their doorstep. We will use our festival in June to search for new young musicians which will develop annual cross-collaborations between sport and music with Run to the Beat in October, eventually culminating in a great London Olympics celebration in 2012."

With 45 per cent of Run to the Beat's competitors taking part in a half marathon for the first time, music will play a critical role in easing the pain barrier for debutants and could increase performance time by up to 20 per cent, according to research conducted by Run to the Beat's, Dr Costas Karageorghis, who has researched the exercise and music link for two decades.
A reader in sport psychology at Brunel University, Dr Karageorghis explains: "We are examining the demographic profile of athletes very carefully to ensure the selection of live music acts span age groups and genders to provide motivational music that will inspire runners as well as spectators."

According to Dr Karageorghis, variety in music and tempo are key when trying to influence athletes performance. The tempo of music around the course will vary for different motivational needs e.g.
• Warm Up 80 – 110 beats per minute: Eye of the Tiger or Chariots of Fire
• Start 110 – 125 beats per minute: Mr Brightside or We Come One
• Finish 135 – 140 beats per minute: Top Gun Soundtrack or Firestarter

Nick Rusling, Managing Director of IMG Mass Participation Sports (race organiser) said: "It's been fascinating finding out what inspires people to get out and run. By working with City Showcase, we will unearth London's up and coming music acts who will be strategically positioned at one of our music stations to get the best out of our runners."

Run to the Beat has sold out in record time for organisers IMG Mass Participation Sports, but runners need not fear, as they can still experience this exciting fusion of music and sport by running for charity; see www.runtothebeat.co.uk

If you want to take part as a musician in the great new event, please send a web link (if you have one), a brief biography, a photo and a CD demo to City Showcase, PO Box 2212, Pulborough, RH20 2XJ. Clearly mark your envelope as Run to the Beat application before the 30th June deadline. Further information at www.cityshowcase.co.uk

Top Ten Artists / Songs
(As voted by Run to the Beat entrants)
1. Eye of the Tiger (Survivor)
2. Queen
3. The Killers
4. Prodigy
5. Faithless
6. Michael Jackson
7. Amy Winehouse
8. Take That
9. Scissor Sisters
10. Justin Timberlake

Download as PDF

Subscribe to our newsletter