Face the Music at the British Music Experience
This week sees the launch of Face the Music, the new marketing campaign from the British Music Experience, masterminded by student Cassie Lawrence from Falmouth School of Art and Design.Cassie won the Youth Creative Network Student Awards, a competition opened up to all the creative universities in the UK to produce a communication that showcased the depth of the content within the British Music Experience, The O2's interactive exhibition of rock and pop. Cassie's entry was the stand out winner of the 80 entries submitted. The Face the Music game features the abstract likenesses of 64 British music greats, from Elton John to Amy Winehouse, from John Lennon to Liam Gallagher. Players are given a clue and have to guess who the face represents, before being given a clue to the next face, and so the game continues. Many of the artists included have donated memorabilia to the British Music Experience or feature in the interactive time zones. Richard Philip, Brand Manager for The O2 and the British Music Experience, commented: 'Cassie's campaign captured our imagination immediately. It's a fun and interactive way for our audience to engage with the British Music Experience and its infectious format will no doubt make this a viral hit.' The campaign can be found at www.britishmusicexperience.com/facethemusic and is also visible in tube and overland railway stations across London. Face the Music will also feature on a host of online music, entertainment and film websites including XFM, Uncut, NME, Q, MOJO and Kerrang, and has been developed as a facebook app. The viral campaign aims to target domestic tourists, Londoners exploring their city, educated music fans and online game fans. Prizes include gig tickets at The O2, a signed Epiphone Guitar, tickets to the L.E.D. Festival or a private tour of the British Music Experience for you and your friends. Download as PDF [26KB PDF doc opens in new window] |
