The O2

AEG launch first media campaign and new website to mark Justin’s appearance during the opening season

Today sees the launch of the first outdoor media campaign and the unveiling of a brand new website for The O2. This coincides with the announcement of the first act to go on sale, Justin Timberlake, promoted by AEG Live.

The artist will play a series of dates at The O2 arena within the world-class entertainment venue, The O2, during its opening season in July 2007. 

The announcement coincides with a complete re-launch and re-design of the venue website undertaken by digital agency DNA, transforming the initial information-based presence into a fully functioning interactive service, through which customers will be able to purchase tickets.

The announcement will be communicated via a bespoke outdoor campaign created by AEG Live with media including 48 sheet posters, bus side and phone box advertising appearing around the capital from today.  This will be supplemented by a print campaign with further information including UK tour dates, on-sale date and ticket prices from November 2006 booked through media agency Sold Out.

Rob Hallett, Senior Vice President at AEG Live, commented: “we are excited to be able to present Justin's London concerts at Europe's only true 21st century building. With his centre stage in the round show, The O2 is ideally suited to give his fans the night of their lives!”