The O2

Starting with a massive NYE spectacle, Proud Group gets set to launch a series of pop up January and February club nights at matter in the legendary London venue

CIRQUE! will be the latest addition to unmissable NYE celebrations at Proud Camden, Proud Cabaret and Proud Brighton; promising to give New Year's Eve revellers the ultimate Proud experience. Set to an unmissable soundtrack of performances from the likes of huge industry stars (all star line-up to be revealed in next 48 hours), the superclub will be transformed with a complete circus theme and encourages guests to get into the hedonistic mood with an extravagant burlesque dress-up policy.

Among the Vegas, Cirque du Soleil-inspired acts confirmed for NYE is the notorious 'Black Magic Show'. Having been described as the 'edgiest, sexiest, most adrenaline filled group you will ever see', the troupe bring a sexy 'rock' image to the circus night. Expect the stunning Fuel Girls, world famous aerialists, fire-breathers, professional dancers, stilt walkers, angle grinders, trapeze artists and edgy & tattooed snake-charming models who will provide an interactive show on stage, in the air and on all the venue's bars. Such breathtaking performances, aimed at 'beautiful people and twisted minds', have led the group to international success in cities all over the world, such as Las Vegas, Hollywood, San Tropez, Marseille and Miami.

CIRQUE! will also have a number of hidden twists and surprises in store, with jugglers and contortionists amongst a motley crew of beguiling performers. Whilst circus troupes perform death-defying stunts, blow flames and walk the high rope, matter's top floor will capture the dizzy heights of true Vegas glamour. This VIP area, complete with personal hostesses, will attempt to recapture the Vegas Rat Pack scene, where showgirls and entertainers will mingle with musicians and performance artists.

To ensure CIRQUE! celebrations are completely carefree, in addition to TFL's free NYE transport links, Proud will provide their own transport system, with Routemaster Buses running every 10 minutes at £1 a ticket and 150 taxis waiting outside the premises, so guests can party until the early hours with no worries.

Proud's own, efficient transport services will be provided for customers on all of the pop up, revolving Friday and Saturday Proud @ matter club nights characterised with Proud's characteristic blend of disco, electro and bass alongside huge headline acts and celebrity guests; set to continue throughout January and February 2011.

Alex Proud states, 'I am thrilled to run a number of speculative events at this iconic venue starting with New Year's Eve. I wanted our Proud @ matter nights to offer clubbers something completely different; bringing Vegas style clubbing to London with a combination of theatrical shows, live music and big name DJs in a venue that not only aims to serve but take care of our customers!"

Tickets available from proudcamden.com
Early bird tickets £20/ £30 standard