The O2

The Smirnoff Co. is excited to announce a world-class line-up for Smirnoff presents Sensation - the leading, global dance event coming to Great Britain for the very first time on Saturday August 13.

It has been confirmed today that dance music heroes Mr. White, Erick E, Joris Voorn, Nic Fanciulli & Fedde Le Grand, Martin Solveig and Sander Van Doorn will be performing at The O2 arena in London, as the vodka brand bring this exceptional nightlife experience to 1,000's of party-goers all dressed in white.

Following huge public demand for more tickets to be released, The Smirnoff Co. can also announce that a limited number of tickets have gone on sale today on The O2 website (www.theo2.co.uk). After more than a decade of creating dance music history and rocking over a million people around the globe with one-of-a-kind stage shows, acrobats, performers, state-of-the-art lightshows, lasers and fireworks, this particular Sensation event is set to be an unforgettable night - so get involved before the remaining tickets go.

Opening the incredible 'Ocean of White' show will be Sensation's resident act Mr. White, followed by the Netherlands' legendary DJ Erick E. Erick is one of the founding fathers of the Dutch house sound, and a long time Sensation resident. With his energetic and highly danceable mixes, his relentless enthusiasm and charisma behind the decks make him a firm favourite. Next on stage - super duo Joris Voorn and the UK's very own Nic Fanciulli are teaming up especially for Sensation to perform an exclusive back to back show at The O2 arena.

Next, the defining moment in every Sensation event - party goers will be treated to The Smirnoff Mix, a musical mash up featuring synchronised light & laser shows, pyrotechnics and jaw-dropping theatrical performances. Adding to the excitement, Smirnoff GB Facebook fans will soon be able to vote on which tracks make it into The Mix for this one-off London event - details to be revealed on the Facebook page soon.

Fedde Le Grand, having recently stormed into No. 21 in the DJ Mag Top 100 DJs, is a DJ worthy of following such an event highlight. Having put his name on the electronic music map with his track 'Put your hands up for Detroit', Fedde has gone from strength to strength and has certainly earned his place as one of Sensation's favourite resident DJs. Fresh from his success with chart-storming track 'Hello' Martin Solveig will follow, incorporating Smirnoff presents Sensation into his worldwide 'Smash' tour, with a hands in the air set, the style which he has become known for. Rounding up proceedings is Sander van Doorn, yet another Sensation resident who has many international awards to his name including 'Best Breakthrough DJ' at the Miami Winter Music Conference. Now firmly residing at No. 12 in the DJ Mag Top 100, Sander will round off the momentous night with his epic DJ style, making it a night to remember.

In addition to the spectacular show and stellar line-up, The Smirnoff Co. will be creating unique drinking experiences throughout The O2 arena with bars offering delicious Smirnoff® vodka cocktails, created by professional mixologists and voted for by fans of the Smirnoff GB Facebook page.

With a different theme every year - from Space, to Celebrate Life, and Oak of Love - every single Sensation show is completely unique and totally unforgettable, and for the first time The O2 arena will be transformed into the Ocean of White. Guests can look forward to breathtaking fountains set on a giant dance floor which will evaporate into millions of splashes, grand sea creatures will rise from the depths and 1,000s of people dressed in white promise to create the ultimate unifying experience.

'Smirnoff presents Sensation' will not only reinforce the vodka brand's ongoing mission to create the most innovative and extraordinary nightlife experiences, but will also continue the awe-inspiring, globally recognised Sensation series.

Launched in Amsterdam in 2000, Sensation has taken the world by storm, touring the legendary nightlife celebration event to 21 countries to date, and counting. Filling stadiums and arenas with a sea of people dressed head to toe in white, from Barcelona to Melbourne and Prague to Sao Paulo, the spectacle will now be brought to the UK for the first time ever by The Smirnoff Co. With the vodka brand's history of creating one-of-d-a-kind nightlife experiences around the world including Smirnoff Experience, Smirnoff U.R. The Night and the Smirnoff Nightlife Exchange Project - this exciting new partnership is a perfect combination.