The O2

Tickets to the 2010 Barclays ATP World Tour Finals have gone on public sale today, as the ATP announced some key changes set to take place at the event at The O2 in London this November.

The Barclays ATP World Tour Finals is the year-end culmination to the men's professional tennis season, featuring only the world's best eight singles players and doubles teams.

The event moved to London in 2009 for a period of five years and enjoyed huge success in its first year in the capital, setting an all-time indoor tennis attendance record with 256,000 fans over eight days.

The following key changes to the tournament will take place in 2010.

1. A new 6,725 square metre "Fan Zone" will be introduced this year at The O2, including an interactive kids' area, shops, bars, and two practice courts with seating for 400 people, which will also be open to non ticket holders.
2. The scheduling of matches will be brought forward in order to better accommodate fans, players and media. Notably, the evening singles match will begin at 8pm - 45 minutes earlier than the 2009 start time (8:45pm).
3. On the final Sunday, the singles final will be pushed back to 6pm, ensuring that the winner of the Saturday evening semifinal will have additional time to recuperate before Sunday’s final.
4. The lowest entry ticket remains at £20, with all tickets for children 16 and under at half price, ensuring the event remains accessible to fans.
5. Sky Sports returns as a broadcast partner and will cover all singles and doubles matches. An agreement for terrestrial coverage will be announced shortly.
6. The 2010 Barclays ATP World Tour Finals is supported by a healthy roster of sponsors, including title sponsor Barclays, Corona, Ricoh, South African Airways, Enel, Lacoste, Rolex, Pacific and Head.

Last year's Barclays ATP World Tour Finals was more successful than we could have imagined. Tennis fans in the UK came out and supported the event in a big way, showing their passion for the game, and the feedback from players about competing in the dramatic setting of The O2 was also terrific. With the addition of a new interactive "Fan Zone" and other enhancements, we are looking forward to an even better event in 2010", said Adam Helfant, Executive Chairman and President of the ATP.

With all 8 qualification spots still up for grabs in singles and doubles, everything is still to play for in the 2010 season as players bid to qualify for the biggest indoor tennis tournament in the world. Current World No.1 and 4-time winner of the event Roger Federer will be bidding to qualify for an incredible 9th consecutive year. The Swiss has already set his sights on glory in London. "It’s nice to be able to compare yourself against the best at the end of the season. I’ve always had a great time at the World Tour Finals, especially last year in London and this year I’d like to get the win back because I haven’t won it in a few years now. I’m sure it’s going to be a very special event for the players and the fans", said Federer.

British No.1 Andy Murray will also be heavily tipped to qualify for the event and would relish the chance to play against the world’s best players on home soil at the end of the season. "I had a couple good wins at the World Tour Finals [last year] and at Wimbledon my results have been good the last couple of years. Like in football, home support always helps", said the British No.1.

The Barclays ATP World Tour Finals have a rich history, having been contested in some of the major cities around the world. Previous champions have included some of the world’s greatest ever tennis players. John McEnroe won the first of his three titles in 1978 and Bjorn Borg won back-to-back titles in 1979-80. Andre Agassi, Pete Sampras and Boris Becker all captured the title in the 1990s.
Tickets to this year’s event are available on general sale from today. See the tennis event page for details and to buy.

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