Multi-hyphenated artist, entrepreneur, actor and fashion icon A$AP Rocky has announced his upcoming DON’T BE DUMB tour, which includes a headline show at The O2 on Sunday 30 August 2026.

The announcement comes on the heels of Rocky’s fourth studio album, DON’T BE DUMB, released last Friday. As Rocky’s first album in nearly 8 years, DON’T BE DUMB “not only rewards patience but adds new wrinkles to the rapper’s approach — an evolved relationship with melody and a wiser lyrical slant,” says Billboard.

An unprecedented hype led up to DON’T BE DUMB’s release, surpassing 1 million pre-saves on Spotify, making it hip-hop’s most pre-saved album on the platform. This hype was built through a massive past year for Rocky, in which he starred in two A24-produced feature films — Highest 2 Lowest directed by Spike Lee, and the Golden-Globe-winning If I Had Legs I’d Kick You directed by Mary Bronstein. Rocky also served as co-chair of the 2025 Met Gala, was announced as the creative director for Ray-Ban, and was appointed as Chanel’s new house ambassador.

A$AP Rocky, born Rakim Mayers, has taken the world by storm since his emergence in 2011. Rocky has continued to dominate the music industry by clocking over 25 billion total streams to date. In addition, his music videos have earned a staggering 5 billion combined views on YouTube.