9 May 2022
Budweiser Brewing Group brings Ukrainian beer to The O2 in UK-first, with profits supporting humanitarian relief efforts
Budweiser Brewing Group, a proud part of AB InBev, as the Official Beer Partner of The O2, will be bringing Ukraine’s most-loved beer brand, Chernigivske, to the world’s most popular music, entertainment and leisure venue, to support the humanitarian relief effort in Ukraine.
Through the long-term partnership between Budweiser Brewing Group and The O2, originally brokered by AEG Global Partnerships, The O2 is proud to be named as the first UK on-trade partner and venue stockist for Chernigivske, a traditional Ukrainian lager. This forms part of a wider initiative from AB InBev, who have pledged to donate at least $5 million to designated NGOs, including Caritas International, to support humanitarian relief efforts in Ukraine.
In addition, The O2, in conjunction with the venue’s catering partner Levy UK and AB InBev will be making a donation from every drink sold at the venue to go towards charitable causes with the aim of providing essential humanitarian relief.
Available from today at The O2, gig-goers will be able to purchase a 440ml can of Chernigivske (4.8% ABV) from the Camden Craft Bar (located on Level 1), Budweiser Bar (located on Level 2) and in our premium bars and lounges, including the AMEX Lounge and O2 Blueroom, as well as select suites at The O2.
Cans of Chernigivske will feature the Ukrainian flag on their packaging and will be available to purchase at The O2 until September 2022.
Anna Rudenko (Marketing Director Chernigivske, Ukraine) said: “I’m proud that we can leverage our expertise, scale and ecosystem to support humanitarian relief efforts by introducing Chernigivske in the UK. We are thrilled that Chernigivske will be available at The O2, offering our consumers the opportunity to directly contribute to this effort.”
Laura Palairet, Senior Partnerships Director at The O2 said: “We’re delighted to be supporting such a worthy initiative alongside our long-term partner AB InBev, as well as Levy UK, and bringing Chernigivske to fans visiting The O2 arena. As a business, we’re continually looking for ways that we can make a difference and are proud to be working with partners who share this mission.”