The O2 has announced that Guinness World Records will be opening its first permanent entertainment venue in the UK at the London destination. Set to launch in 2026, the new 25,000 sq ft attraction crystalises The O2’s position as one of the most sought-after retail, leisure, and F&B locations in the UK.

 

Positioned on the lower level, the landmark venue will combine competitive socialising with the thrill of record-breaking, giving visitors the chance to attempt over 50 official GUINNESS WORLD RECORDS titles across six challenge areas . Visitors will also be able to explore the world of record achievements, enjoy themed food and drink, and shop record-breaking souvenirs. The move into competitive socialising marks the latest diversification of the Guinness World Records business as it continues its evolution from publisher to global media and entertainment brand.

 

Alistair Wood, Executive Vice President, Real Estate and Development at AEG Europe, commented: “As the world’s most popular music, entertainment, and leisure destination, we are delighted to be the location of choice for Guinness World Records’ first permanent UK venue. The O2 has played a leading role in the emergence of competitive socialising nationally, and this new concept elevates our offer to another level, delivering an iconic, nostalgic, and family-friendly favourite to London. We have no doubt that the new venue will be a huge hit with our visitors and look forward to welcoming a new stream of record breakers to The O2 next year.”

 

Paul O’Neill, Vice President, Entertainment at Guinness World Records, added: “The O2 is one of the most iconic venues in British culture, making it a perfect home for us. Guinness World Records: London doesn’t just celebrate record breaking, it gives every visitor the unique chance to step up, take part, and potentially become a world record breaker themselves. Unlike any other experience in the UK, we’re offering people the thrill of making history and we can't wait to welcome the public next year."

 

Guinness World Records: London joins Mamma Mia! The Party, TOCA Social, Activate, Hollywood Bowl, iFly Indoor Skydiving, and more in creating a leisure and experiential offer at The O2 that is unique within the UK, alongside outlet shopping and the world’s busiest arena. The success of the diverse, well-rounded offer at The O2 is reflected in the destination’s performance results for leisure in 2025, with sales up 23% year-to-date (January – October) compared to the same period in 2024. This follows consistent and unwavering growth in 2024, which saw leisure performance up 10% versus 2023, underlining The O2’s role as the go-to home for new and unique concepts.