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Paris' iconic sports and entertainment venue to be renamed AccorHotels Arena
Updated on October 9, 2015
Paris’ world famous 17,000-seat arena home of sports, concerts and special events will officially be renamed AccorHotels Arena following a ribbon cutting ceremony at the venue on October 14th hosted by Paris Mayor Annie Hidalgo. The ten year naming rights agreement for the facility formerly known as Paris Bercy was negotiated by AEG Global Partnerships, AEG’s in-house division responsible for worldwide sales and servicing of naming rights and sponsorships.